Title | GANDHIJIFONT- NOW IN HARDCOVER |
Brand | LEO BURNETT |
Product / Service | GANDHIJIFONT |
Category | A05. Publications |
Entrant | LEO BURNETT INDIA Mumbai, INDIA |
Entrant Company: | LEO BURNETT INDIA Mumbai, INDIA |
Design/Advertising Agency: | LEO BURNETT INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
KV Sridhar | Leo Burnett | National Creative Director |
Payal Juthani | Leo Burnett | Creative Director |
Nadine Pereira | Leo Burnett | Designer |
Zainab Karachiwala | Leo Burnett | Designer |
Sachin Kamath | Leo Burnett | Creative Consultant - Copy |
Seema Sood | Leo Burnett | Director - Events & PR |
Ankur Mitra | Leo Burnett | Account Director |
Bhagwan Dagre | Leo Burnett | Photographer |
Manoj Pillai | Leo Burnett | Director |
After the successful launch of www.gandhijifont.com, we were looking at various ways in which we could take the font offline, to make it more accessible to the general public of the country. More importantly, we wanted to get the undivided attention of social leaders, businessmen, corporate stalwarts and politicians - people who are decision makers in their own fields and gift them something exclusive. Precisely why we decided to create a hard-copy of Gandhijifont and make it available for public reading, given the fact that India is a book-loving country.
To commemorate the 141st birth anniversary of Mahatma Gandhi, we wanted to spread the values of the Mahatma and make it accessible to the urban youth of the country. This was done to prove that the tenets of love, non-violence and peace that he spoke about, made as much sense in today's times as they did six decades ago.
Instead of designing just a simple book, we decided to take it to the next level and make it interactive and fun. Which is why the Gandhijifont book contains everything to attract the readers' attention - from flip art, to rotational devices, to pages-within-pages & much more. We also enclosed a CD containing Gandhijifont in English & Devanagri scripts, the two most popular languages of India, thereby giving people the opportunity to download the font straight on to their computers without the need for an Internet connection.
The Gandhijifont book was sent out to the stalwarts of society - people who have the power to influence the decisions of their colleagues and employees. What these people did was circulate the book within their companies, families, friends & social circle thereby helping the book to reach out to one and all. With their enthusiasm and patronage, we were able to get even more visitors on www.gandhijifont.com which consequently lead to thousands of more downloads of the font and the Mahatma's famous quotes from the website.