Title | SPOT THE REAL LIONS |
Brand | STAR REACHERS GROUP |
Product / Service | LEO BURNETT CANNES PREDICTIONS 2011 |
Category | A02. Posters |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Entrant Company: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Design/Advertising Agency: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Keeratie Chaimoungkalo | The Leo Burnett Group Thailand | Executive Creative Director |
Sompat Trisadikun | The Leo Burnett Group Thailand | Executive Creative Director |
Sanpathit Tavijaroen | The Leo Burnett Group Thailand | Creative Director |
Chanwit Nimcharoen | The Leo Burnett Group Thailand | Copywriter |
Puttipong Pattanapongsagorn | The Leo Burnett Group Thailand | Copywriter |
Sanpathit Tavijaroen | The Leo Burnett Group Thailand | Art Director |
Wantaya Thitipaisal | The Leo Burnett Group Thailand | Art Director |
Park Wannasiri | The Leo Burnett Group Thailand | Art Director |
Wantaya Thitipaisal | The Leo Burnett Group Thailand | Illustrator |
Hundreds of people turned up last year being inform via posters that were sent to their offices. But the big problem is how to maintain a high level of awareness, and still be able to capture attendees’ interest through the same medium of communication.
Cannes Prediction is an annual event organised by Leo Burnett Thailand. It is intended for people in the advertising industry to come and enjoy predicting potential winners of Cannes 2011 which are well selected from around the world.
We sent them a fresh new way to predict the lion on a piece of poster as a warm up before spotting the actual creative works at the event. It was a simple black piece of poster attached with a mini torch. Once they turn it on, they can experience a new sense of excitement to spot the lion.
The event was packed with an incredible number of 791 attendees (31.8% increasing from last year), where almost of all the last year guests also turned up. We were asked to produced more posters as collective items the morning after the event has finished.