Title | THE SKATE WASH DENIM |
Brand | METERS\BONWE |
Product / Service | FASHION & ACCESSORIES |
Category | A09. Environmental Design |
Entrant | JWT ALWAYS Shanghai, CHINA |
Entrant Company: | JWT ALWAYS Shanghai, CHINA |
Design/Advertising Agency: | JWT SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Elvis Chau | JWT Shanghai | Executive Creative Director |
Rojana Chuasakul | JWT Shanghai | Creative Director |
Gavin Wang | JWT Shanghai | Art Director |
Jun Qian | JWT Shanghai | Copywriter |
Alvin Qi/ Will Zhu | JWT Shanghai | Designer |
Josephine Pan/ Lily Sun | JWT Shanghai | Client Service |
Jane Zhang/ Joan Wang | JWT Shanghai | Agency Producer |
Connie Ho | JWT Shanghai | Planner |
Yang Bin | - | Producer |
Shanghai Kui You Advertising | - | Production House |
Other jeans brand also wants to own street culture, thus we need to be the most authentic street wear brand.
MJeans wants to own street culture, so to attract youth to stores and drive sales.
We decided to design a new skateboarding experience where we wrap the entire skate park with denim, and later use the denim cover with the skate “wash’, to produce the jeans. Can’t be more authentic than that.