Brief Explanation

Designing a name card that is unlike any other and yet keeps the brand values intact is always a challenge. We wanted to design name cards that were not just another piece of paper and something that a recipient would proudly keep.

The Brief

Our brief was to develop a business card for SilkAir employees, something that is an extension of them living the brand.

How the final design was conceived

Wanting to keep things simple and yet make our name cards eye catching, we arrived at the idea of replicating a boarding pass - basic in the airline industry and yet never been done before. We also placed a QR code on the name card to make it further seem like an authentic boarding pass.

Indication of how successful the outcome was in the market

Since flying SilkAir has become a prestige factor amongst travellers within Singapore, recipients of the name card were thrilled to be handed a SilkAir boarding pass. Also the QR code redirected the recipients to the new SilkAir website where they could experience SilkAir from their cellphones itself.