Brief Explanation

A picture is worth a thousand words. So instead of printing the contact details on paper name card, we printed them on a slide. Using real slide casings and actual photographs shot by Tommy, we created a variety of business cards that were handed out to prospective clients at agency meet-and-greets. The cards served as a functional leave behind and a simple reminder of the high quality work Tommy had done.

The Brief

Create a memorable way for Tommy Morris to introduce himself to ad agencies.

How the final design was conceived

A picture is worth a thousand words. So instead of printing the contact details on paper name card, we printed them on a slide. Using real slide casings and actual photographs shot by Tommy, we created a variety of business cards that were handed out to prospective clients at agency meet-and-greets. The cards served as a functional leave behind and a simple reminder of the high quality work Tommy had done.

Indication of how successful the outcome was in the market

Tommy Morris generated high top-of-mind awareness for his work. Compared to 2009, campaigns commissioned with him in 2010 witnessed a huge spike. Which means that Tommy has a lot of great new photos to put into his Slide Name Cards for 2011.