Title | SEE THE PERSON |
Brand | SCOPE |
Product / Service | SCOPE |
Category | A06. Best Use of Music |
Entrant | LEO BURNETT Melbourne, AUSTRALIA |
Entrant Company: | LEO BURNETT Melbourne, AUSTRALIA |
Advertising Agency: | LEO BURNETT Melbourne, AUSTRALIA |
Production Company: | THE POUND Melbourne, AUSTRALIA |
Name | Position |
---|---|
Jason Williams | Executive Creative Director |
Jason Williams | Creative Director |
Andrew Woodhead And Elle Bullen | Copywriter |
James Orr | Art Director |
Mandy Clems | Agency Producer |
Tov Belling | Director |
Chris Reynolds | Editor |
Active Motion | Post Production |
Jonathan Burnside (Eastern Bloc) | Music |
Sally Cunningham | Account Manager |
Ben Cliffe | Planner |
Rudely Interrupted (Performers) | Other Credits |
When people meet somebody with a disability, that’s often all they see. Scope wanted Australians to see the person and their abilities instead. We found an amazing band that were already living proof of our message. We developed a campaign to share them, and Scope’s message with the country. We did this by taking the approach of a music promoter, and launching a single. Every single needs a film clip so we shot one with a well-know music video director. The idea behind the clip was to concealed the band members for the first half of the video, forcing the viewer to appreciate the talents of the musicians before they could judge them. It aired on every major music channel.