BEER - THE UNTOLD STORY

Silver Spike

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TitleBEER - THE UNTOLD STORY
BrandDB BREWERIES
Product / ServiceDB EXPORT
CategoryA05. Direction
EntrantREVOLVER Sydney, AUSTRALIA
Entrant Company:REVOLVER Sydney, AUSTRALIA
Advertising Agency:COLENSO BBDO Auckland, NEW ZEALAND
Production Company:REVOLVER Sydney, AUSTRALIA

Credits

Name Position
Nick Worthington Executive Creative Director
Levi Slavin Creative Director
Nick Worthington/Karl Fleet And Tom Paine Copywriter
Mike Davison Art Director
Nigel Sutton Agency Producer
Group Account Director: Angela Watson Account Supervisor
Account Director: Tim Ellis Advertiser's Supervisor
Line Producer: Jeff William/Executive Producer: Michael Ritchie Producer
The Glue Society Director
Adam Jenkins At Feed The Walrus And Justin Harwood At Tomorrowland Editor
Visual Effects: Jon Baxter And Mark Robinson At Perceptual Engineering Post Production
Stefanie Robertson Account Manager
James Hurman And Steve Clark Planner
Russell Boyd Cinematographer
Feed The Walrus/Tomorrowland EditingCompany
Colourist: Peter Ritchie For Toybox Other Credits

Brief Explanation

This spot celebrates the 50th anniversary of New Zealand beer, DB Export. It tells the story of the beer's creation by company Founder Morton Coutts, following the introduction of Arnold Nordmeyer's Black Budget, whereby a 9 pence tax was imposed on imported beer in New Zealand. Morton then set to making New Zealand's own beer, a beer the working man could afford.