PASS IT ON WHEN YOU'RE DONE WITH IT

Short List
TitlePASS IT ON WHEN YOU'RE DONE WITH IT
BrandSRI LANKA EYE DONATION SOCIETY
Product / ServiceDONATION APPEAL
CategoryA05. Direction
EntrantLEO BURNETT SOLUTIONS Colombo, SRI LANKA
Entrant Company:LEO BURNETT SOLUTIONS Colombo, SRI LANKA
Advertising Agency:LEO BURNETT SOLUTIONS Colombo, SRI LANKA
Production Company:24 FRAMES Colombo, SRI LANKA

Credits

Name Position
Joono Simon Chief Creative Officer
N/A Executive Creative Director
Subhash Pinnapola Creative Director
Aman Ashraff/Manoj Dharmawardhane Copywriter
Sithum Walter/Lalith Karunatilaka Art Director
Mohamed Ikram Agency Producer
Lara Baptist Account Supervisor
N/A Advertiser's Supervisor
Priyantha Kaluarachchi Producer
Subhash Pinnapola Director
Saman Sujeewa/Lasith Padukkage Editor
N/A Sound Studio
N/A Sound Design/Arrangement
24 Frames Post Production
N/A Animation
N/A Cameraman
N/A Lighting
Sajith Peris Music
Gian De Rose Account Manager
Murtaza A. Tajbhoy Planner
N/A Production Designer
N/A Special Effects/Computer Graphics
N/A Cinematographer
Pushpakumara Rajaguru Director Of Photography
24 Frames EditingCompany
N/A Production Manager
Little Boy - Prakash Raja/Guy - Sampath Jayaweera Other Credits

Brief Explanation

"Pass It On When You're Done With It" is a short film written, filmed and produced entirely on pro bono basis for the Sri Lanka Eye Donation Society. The film captures the emotional sense of yearning that is eternally prevalent in the minds of those of us who cannot see and the feeling of helplessness faced of those by us who believe we are powerless to help them. An emotion we shall no longer feel, should we all answer the call to action that is communicated in the commercial.