Brief Explanation

This TV commercial is for the Curtin University in Western Australia. The aim is to highlight their excellent facilities, and on site learning program. In the commercial, this idea has been expressed as a metaphor, a world of people with light bulbs as heads. During the ad, the impact Curtin education has on an individual and others around them is illustrated visually. It not only shows that the Curtin students have the brightest minds, but that other people notice this and want their own bulbs to shine as bright. Curtin trained students shine brightly, ready to make a difference and help make the world a better place.