YAHOO FAST GIRLS

TitleYAHOO FAST GIRLS
BrandYAHOO INDIA
Product / ServiceYAHOO INDIA SEARCH
CategoryB05. Stunts & Live Advertising
EntrantOGILVY & MATHER Bangalore, INDIA
Entrant Company:OGILVY & MATHER Bangalore, INDIA
Advertising Agency:OGILVY & MATHER Bangalore, INDIA

Credits

Chief Creative OfficerRajiv Rao/Abhijit Avasthi
Creative DirectorAmit Akali/Malvika Mehra/Deepak Joshi
CopywriterDeepak Joshi
PlannerRamesh Kumar
Account ManagerSid Roy
Account SupervisorMeenu Susanna/
PhotographerRajib Barua

Execution

To promote Yahoo's faster new Search engine, we sent out a group of attractive (and fast) girls to some of Bangalore's hottest bars. The girls flirted with single men and in under 15 minutes would 'pick them up' and lead them out with the promise of an exciting 'rendezvous'. Once outside they handed the besotted men a t-shirt with the message 'I AM FAST, BUT NOT AS FAST AS YAHOO SEARCH'. At which point a hidden TV crew would emerge.