Title | UMBRELLA BAGS |
Brand | THE LOTUS LIGHT CHARITY SOCIETY (Hong Kong) |
Product / Service | DONATION APPEAL |
Category | B03. Small Scale Special Solutions |
Entrant | GREY HONG KONG, HONG KONG |
Entrant Company: | GREY HONG KONG, HONG KONG |
Advertising Agency: | GREY HONG KONG, HONG KONG |
Credits | |
Executive Creative Director | Keith Ho |
Creative Director | Keith Ho/Ray Lam/Keith Lo |
Copywriter | Joshua Wong/Keith Lo/Tony Chan |
Account Manager | Erica Ho/Bonnie Chan |
Producer | John Lo/Wong Ying Ying |
Art Director | Keith Ho/Ciff Luk/Ray Lam |
Illustrator | Ciff Luk |
Northwest China is one of the driest regions in the world and drinking water comes predominantly from the small amount of rainwater collected in water cellars. On the other hand, many people in Hong Kong take their clean water supply for granted. Our aim, therefore, was to raise awareness on this problem and encourage the people in Hong Kong to help by donating. We wanted to use an innovative media where people were close to water but never paid attention to it.
H/L: In China’s arid regions, a child gets less water than this in a day. S/H: Let’s give them more. Please donate to www.lotuslight.org.hk