| Title | INVISIBLE |
| Brand | AUSTRALIAN CHILDHOOD FOUNDATION |
| Product / Service | CHILD NEGLECT AWARENESS |
| Category | A03. Best Use of Outdoor |
| Entrant | JWT Melbourne , AUSTRALIA |
| Entrant Company: | JWT Melbourne, AUSTRALIA |
| Advertising Agency: | JWT Melbourne, AUSTRALIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Richard Muntz | JWT Melbourne | Executive Creative Director |
| Keith Nicolas | JWT Melbourne | Art Director |
| Scott Glennon | JWT Melbourne | Copywriter |
| Michael Ball | JWT Melbourne | Agency Producer |
| Emma Donaldson | JWT Melbourne | Agency Producer |
| Lauren Napthine | JWT Melbourne | Agency Producer |
| Amy Ferraro | JWT Melbourne | Account Manager |
| Tim Seow | JWT Melbourne | Account Manager |
| Joe Tucci | Australian Childhood Foundation | Client |
| Craig McMillan | Australian Childhood Foundation | Client |
Within hours of the posters going up, radio stations aired stories and interviews with the ACF’s CEO. Over 4,500 BLOGs carried the imagery and supporting comments. Suddenly this neglected issue was being openly discussed.
Child-sized mannequins were dressed in kids’ clothes. Posters were then glued over the mannequins. These “invisible” posters could be found in high foot-traffic areas, right around Sydney.
A recent spate of child neglect cases received scant coverage in the local press. The issue of ‘neglect’ tends to get overlooked, while violent and sexual abuse dominate public discourse. The ACF (Australian Childhood Foundation) approached us to raise awareness for this often misunderstood little discussed and seldom confronted issue. There was virtually no budget.