| Title | LOVE & POCKY |
| Brand | GLICO |
| Product / Service | CONFECTIONARY |
| Entrant | BEIJING DENTSU ADVERTISING CO. Shanghai, CHINA |
| Entrant Company: | BEIJING DENTSU ADVERTISING CO. Shanghai, CHINA |
| Advertising Agency: | BEIJING DENTSU ADVERTISING CO. Shanghai, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jun Fujishima | BEIJING DENTSU ADVERTISING CO.,LTD SH BRANCH | CD |
| Ken Fukunishi | Dentsu Tokyo | Copy Writer |
| mio takase | Art Director | |
| Production House | Pyramid Film Inc | Film Production Company |
| Takafumi Izumi | Pyramid Film Inc | Director |
| Shi shu guang | Pyramid Film Inc | Editor |
| Masataka Hyuga | Pyramid Film Inc | Film Producer |
| Shen zhong hui | Pyramid Film Inc | Photographer |
Japan's largest confectionery maker GLICO 's POCKY is a favourite among the younger Chinese population, and is known amongst them as the "Love Snack". A campaign with the title "LOVE & POCKY" was initiated to increase sales of the product.
site page viewed: 134,207 session: 78,040 unique users: 74,317 sales: recorded 185% of last year's sales At the same time, we have given a unique opportunity of self expression for the innocent and pure, and for the late bloomers amongst the young people of China
Establish the day 11/11 as official POCKY Day ( Confessions of Love Day ) Using TV spots, magazine ads and web ads, we are requesting and accepting entires from all China with a population of 1.3 billion people to（www.pocky-day.com）in the form of personal video clips on their confessions of love. The winning video entry will be aired on TV on 11/11 at time 11:11 as a commercial.