Title | HEALTH INSPECTION REPORTS |
Brand | TAIWAN SMOKER’S HELPLINE |
Product / Service | SMOKER’S HELPLINE |
Category | B04. Public Service, Charity & Fund Raising |
Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
DM/Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Credits |
Name | Company | Position |
---|---|---|
Richard Yu | Bates Taiwan CO.,Ltd. | Executive Creative Director |
Lion Tsai | Bates Taiwan CO.,Ltd. | Creative Director |
Ronny Hsu | Bates Taiwan CO.,Ltd. | Creative Director |
Richard Yu | Bates Taiwan CO.,Ltd. | Art Director |
Lion Tsai | Bates Taiwan CO.,Ltd. | Copy Writer |
Ronny Hsu | Bates Taiwan CO.,Ltd | Art Director |
Renee Chen | Bates Taiwan CO.,Ltd | Copy Writer |
Nelson Liu | Bates Taiwan CO.,Ltd | Art Director |
We use smoke float to compose bones, in the way of X-ray photos of spinal, carpal, and pelvis bones which are most prone to osteoporosis. We made these X-ray photos and mail to those who are real smokers in the city. When they receive the health examination reports, but also puzzled to remember that they have had health checks to do it? However, when they opened this envelope and saw the X-ray photos, then they know that if they do not immediately quit smoking,
Smoking causes osteoporosis which is a major cause of fractures of the spinal, carpal, or pelvis. Some patients with serious fracture may have other complications and pass away in one year, others may become disabled. Therefore please do not ignore the fact that smoking is lethal. Evil of cigarettes is deep to the bone. Taiwan Smokers' Helpline:0800-63-63-63
Their bones will be as fragile as the X-ray photos, and to make they realize that smoking is harmful to their bones, and stimulate them to phone Taiwan Smoker’s Helpline for asking an assistance to quit smoking.
After the health examination reports had been sent, many smokers’ awareness were aroused. The numbers of people who called Taiwan Smokers' Helpline looking for help have been increased by 25%.