Title | ROADSTER |
Brand | ADIDAS |
Product / Service | F50 |
Category | D01. Event & Field Marketing |
Entrant | TBWA\TEQUILA\HONG KONG, HONG KONG |
Entrant Company: | TBWA\TEQUILA\HONG KONG, HONG KONG |
DM/Advertising Agency: | TBWA\TEQUILA\HONG KONG, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Mark Ringer | TBWA\ TEQIILA\ HONG KONG | Executive Creative Director |
Kin Hui | TBWA\ TEQUILA\ HONG KONG | Creative Director |
V Lau | TBWA\ TEQUILA\ HONG KONG | Art Director |
Every Team Needs Light Speed! The lightest, the fastest! F50 is the Ultra light soccer cleats that can lead the team to victory.
Providing the light speed experience, put on F50 is just like transform your foot to a roadster. The radio controlled cars actualize this experience by a game and let the audience demonstrate how far they can with F50 themselves.
Ultra light soccer cleats can lead the team to victory because the lightest, the fastest! To let the audience experience how fast they can with F 50, an interactive radio controlled car game were created. Controlling the F50 radio controlled car to score the goal, the audience can experience the speed and how F50 lead the team to victory.
The radio controlled cars game achieved a remarkable success. There was a significant increase in sale of F50. And the awareness of soccer also has been raised.