Title | BUZZ BUBBLES |
Brand | MUSEUM OF CONTEMPORARY ART TOKYO |
Product / Service | MUSEUM CATALOGS |
Category | C03. Other Digital Channels |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Naoto Oiwa | Dentsu | Senior Creative Director |
Makoto Teramoto | Dentsu | Creative Director |
Yasuharu Sasaki | Dentsu | Creative Director |
Tsubasa Kayasuga | Dentsu | Art Director |
Taizo Zushi | h.o | Artist |
Hide Ogawa | h.o | Artist |
Mizuya Sato | h.o | Artist |
Yuichi Tamagawa | h.o | Artist |
Emiko Ogawa | h.o | Artist |
How do you choose a book at the bookstore? "Buzz Bubbles" is an art-ad hybrid digital tool that makes people open the books. It gathers information about the books from the Internet in real time, examines when/where/what do people want to know about the books and theme, and transform the information into word-of-mouth format and shows which page people are interested in. We placed this at the museum catalog corner and earned five times as many readers as usual.