Title | HEART/INTESTINE/LUNGS |
Brand | VIN SEVEN CO. |
Product / Service | MADHOP |
Category | A02. Posters |
Entrant | OGILVY & MATHER Bangkok, THAILAND |
Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
Design/Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
Credits |
Name | Company | Position |
---|---|---|
Wisit Lumsiricharoenchoke | Ogilvy & Mather, Thailand | Executive Creative Director |
Nopadol Srikieatikajohn | Ogilvy & Mather, Thailand | Executive Creative Director |
Wisit Lumsiricharoenchoke | Ogilvy & Mather, Thailand | Copywriter & Art Director |
Nopadol Srikieatikajohn | Ogilvy & Mather, Thailand | Copywriter & Art Director |
Thawatchai Saengthamchai | Ogilvy & Mather, Thailand | Copywriter |
Kris Garford Spindler | Ogilvy & Mather, Thailand | Copywriter |
Kornthon Anantananukun | Ogilvy & Mather, Thailand | Art Director |
Teerayut Chureytim | Ogilvy & Mather, Thailand | Graphic Designer |
Sushada Sudchaidee | Ogilvy & Mather, Thailand | Agency Producer |
Siratha Suksawang | Ogilvy & Mather, Thailand | Account Manager |
Peerajet Sringean | Ogilvy & Mather, Thailand | Account Supervisor |
Kamonwan Saenissara | Ogilvy & Mather, Thailand | Planner |
Anuchai Secharunputong / Nok Pipattungkul | Remix Studio Bangkok | Photographer |
Anuchai Secharunputong | Remix Studio Bangkok | Illustrator & Illustrator |
* Creating a new era of sport which will terminate the rest to be old school. * Capture an intension of core target to interest and become our brand member. * Drive product trail among public while using it as demonstration activity.
* New launch of new extreme sport equipment in Thai market which is not an extreme sport country. * Together with the type of product (Jumping Stilt) is require skill and brave to learn and play. * Also create an impact of communication campaign launch among young generation who is a core target group.
* Come from consumer insight that reflect the feeling while using product, no matter what we try to describe – it’s not equal you feel it yourselves. These are our Communication Strategy. * Then when it’s come to design we reflecting deep down inside you also feel the same thing. The internal organs scream / fear and frighten are simple way to show the impact of our product.
* During launch campaign, more than 1,000 people have tried our product. 100 members to join our training session. More than 100 units sold during first month. * Nowadays, client expanding the product range to other extreme sport categories and become a well-known extreme sport brand of Thailand.