Title | LANDMARKS/MOUNTAINS/ROADS |
Brand | PENGUIN BOOKS SINGAPORE |
Product / Service | ROUGH GUIDES |
Category | A07. Point of Sale |
Entrant | DDB SINGAPORE, SINGAPORE |
Entrant Company: | DDB SINGAPORE, SINGAPORE |
Design/Advertising Agency: | DDB SINGAPORE, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
NEIL JOHNSON | DDB SINGAPORE | CHIEF CREATIVE OFFICER |
JOJI JACOB | DDB SINGAPORE | CREATIVE EXECUTIVE DIRECTOR |
THOMAS YANG | DDB SINGAPORE | ASSOCIATE CREATIVE DIRECTOR |
ROWENA BHAGCHANDANI | DDB SINGAPORE | ACCOUNT SERVICING |
LOUIS | STARDUST PTE LTD | PHOTOGRAPHER |
CHEW PENG | STARDUST PTE LTD | DIGITAL IMAGING |
Don't tell, But show the strong points of Rough Guides Efficacy in helping users travel on a budget.
Communicate that Rough Guides is a great enabler travelling around the world on budget. It offers useful Tips and Bargains.
The visual has entirely formed with coins from different travel destinations. The coin formed continuous landscapes communicating that with Rough Guides you could spend less and see more.
Awareness of Rough Guides rose by 13% Post Campaign. It also got free media online worth approximately USD63,000.