Title | DETECTIVE FILM |
Brand | TAKAHASHI SHUZOH CO. |
Product / Service | SHIRO (JAPANESE SAKE) |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
2 of 2 Campaign | |
Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Entrant Company: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Advertising Agency: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Production Company: | PARADISE CAFE Tokyo, JAPAN |
Credits | |
Executive Creative Director | Mark Collis |
Creative Director | Takuya Matsuo |
Copywriter | Hono Nakano |
Director | Jun Ichikawa |
Producer | Shuichi Komuro/Tatsuhiro Ishikawa |
Lighting | Masao Nakabori |
People think shochu has a unique taste which does not go well with meals compared to wine, sake or beer. However, this shochu Shiro is different. Since it is made of rice, it does not spoil the taste of food. On the contrary, it compliments the food and dramatises the delicate taste of Japanese cuisine when enjoyed during the meal. By using actors, the TVC expresses the desire of “want to stand out, want to be seen” that lies in everyone. 1/3 of the spot is used to show the product and to emphasize the charm of the product.