Title | EUROPEAN GIRLFRIEND |
Brand | PERFETTI VAN MELLE |
Product / Service | LOLLIPOP |
Category | A01. Food Products |
2 of 2 Campaign | |
Entrant | BBH ASIA PAC Singapore, SINGAPORE |
Entrant Company: | BBH ASIA PAC Singapore, SINGAPORE |
Advertising Agency: | BBH ASIA PAC Singapore, SINGAPORE |
Production Company: | SOFT CITIZEN Toronto, CANADA |
Credits | |
Executive Creative Director | Steve Elrick |
Creative Director | Todd Waldron |
Copywriter | Travis Sorge/Todd Waldron |
Agency Producer | Becky Koh |
Planner | Frank Reitgassl/Suzie Hoban/Cherry Chan |
Account Manager | Eugenie Yeo/Frances Great |
Director | Perlorian Brothers |
Producer | Tuula Hopp/Eva Preger |
Editor | Tanis Darling |
Sound Design/Arrangement | Evan Roberts |
Music Artist/Title | Composer: Ben Rosen |
Art Director | Paul Downs |
Post Production | Relish Inc. |
Other Credits | Puppet Company: Monster Factory |
This global Chupa Chups campaign is based on the newly-developed brand strategy: 'Life Less Serious', in which the brand is positioned as an antidote to all things serious. Central to the campaign is Chuck - a puppet who personifies a carefree youth attitude and always remains unfazed, no matter what life throws at him. The TVCs feature Chuck in various stressful scenarios - being pressured by a distressed girlfriend, getting yelled at by an over-zealous personal trainer, and receiving catastrophic news from his doctor. In all these situations, Chuck ‘s only reaction is to suck on a Chupa Chups, with his signature dead-pan expression.