Title | LONG |
Brand | KASIKORNBANKGROUP |
Product / Service | K - SME CREDIT |
Category | A12. Financial Products & Services |
2 of 3 Campaign | |
Entrant | OGILVY & MATHER Bangkok, THAILAND |
Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
Executive Creative Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn |
Copywriter | Wichain Thongsuksiri/Kris Garford Spindler |
Agency Producer | Yuthapong Varanukrohchoke |
Planner | Amorntat Soonthornsawad |
Account Manager | Rati Panthawi |
Account Supervisor | Phannika Vongsayan/Aree Tungsudjarit |
Director | Thanonchai Sornsriwichai |
Producer | Tichakorn Baimorakote |
Editor | Manop Boonwipas; R Here |
Sound Design/Arrangement | Pracha Selawan; Cine Digital Sound Studio |
Art Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Kornthorn Anantananukun/Ratapon Houyhongtong |
Lighting | Tham Rinwilairak |
Post Production | The Oriental Post |
In Thailand, SMEs that borrow on credit have a very short repayment window, normally less than 5 years. It puts pressure on business owners and forces them to be quick with repayments, which sometimes can lead to problems and undesirable outcomes. With Kasikorn bank’s K-SME Credit, repayment times have been lengthened to an unprecedented 10 years. By choosing K-SME Credit, Toi and his company can make repayments at their leisure without being unnecessarily pressured.