Title | KINDNESS |
Brand | CHRISTINA NOBLE CHILDREN'S FOUNDATION |
Product / Service | NGO IN HELPING STREET CHILDREN |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | LEO BURNETT Hong Kong, HONG KONG |
Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Production Company: | PHENOMENA Bangkok, THAILAND |
Credits | |
Chief Creative Officer | Eddie Booth |
Executive Creative Director | Connie Lo |
Creative Director | Miranda Shing |
Copywriter | Sean Lee/Cyrus Ho/Joey Chung |
Agency Producer | Isa Wai |
Account Supervisor | Maurice Li/Kara Yang/Michael Wood |
Director | Prasertsook Thawilvejjakul |
Editor | Butcher/Pixel Box |
Art Director | Katie Ng/Timothy Li |
Christina Noble is a charity organization dedicated to helping street children. Sexual abuse is one of the most severe problems these children face everyday; to garner attention from the society towards this problem, the TVC urges audience members to support the foundation in bringing childhood back to the street children.