Title | FIRE EXTINGUISHER |
Brand | PACIFIC FOOD PRODUCTS |
Product / Service | MAMEE SLLRRRP INSTANT NOODLE |
Category | A01. Food Products |
Entrant | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
Entrant Company: | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
Advertising Agency: | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
Production Company: | WHACK FILMS Selangor, MALAYSIA |
Credits | |
Executive Creative Director | Ted Lim |
Creative Director | Alvin Teoh |
Copywriter | Ha Wei Na/Ted Lim |
Agency Producer | Aida Ghazali/Sharon De Silva |
Advertiser's Supervisor | Angeline Chee Li Fong/Suhairen Binti Zainal Izdhar/Datuk Tc Pang |
Account Supervisor | Nora Fairuz/Eza |
Director | Surapong Ploensaeng |
Producer | Nisha Khiruddin |
Sound Design/Arrangement | Ahmad Adam (wasp) |
Art Director | Tan Yee Kiang |
Lighting | Wutthitrai Piriyapakdeekul |
Other Credits | Nasrizal Bin Ngasri (announcer) |
Malaysians love their instant noodles. And they love it even more when it’s spicy. We’re talking fiery hot, like Mamee SLLRRP Instant Noodles’ new “Fiery Curry” flavour. For the commercials, we created a "Mamee Rescue Squad". Members of the squad who resemble firemen watch over people when they enjoy their Mamee SLLRRRP. The squad provides quirky, humorous relief to those unaware of the fact that the noodles give “More Kick, More Satisfaction!” The public was cautioned to "SLLRRRP At Your Own Risk!"