Title | HEELS |
Brand | COCA-COLA JAPAN |
Product / Service | MINUTE MAID LIMON & NADA |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Entrant Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Advertising Agency: | HAKUHODO Tokyo, JAPAN |
2nd Advertising Agency: | HAKUHODO CREATIVE VOX Tokyo, JAPAN |
Production Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Credits | |
Executive Creative Director | Yasuaki Iwamoto |
Creative Director | Maiko Oota |
Agency Producer | Takaaki Matsuo |
Planner | Reiko Takise |
Account Supervisor | Hiroyuki Kaijima/Tomohiro Ito |
Director | Kyoko Funakoshi |
Producer | Masamiti Kani/Yuji Shirakami |
Sound Design/Arrangement | Hajime Eda |
Music Artist/Title | Katsuya Yamada |
Animation | Animationstaffroom |
Lighting | Hidero Asakawa |
Post Production | Omnibus Japan |
Other Credits | Production Manager: Maria Suzuki/Coordinator: Japco |
Limon&Nada is a Japanese adaptation of the Premium Lemonade, a beverage that made a hit in Spain in 2007. The concept of the product is based on the Spanish word,”NADA(Nothing)” which describes the basic Spanish characteristic of optimistic attitudes. The overall concept is based on the idea that whatever happens in your life, drink LIMON & NADA and you will feel as if a curtain is opening right in front of you, a moment of happiness awaiting you. For Japanese consumers who are always living a life full of stress, Limon & Nada allows them to vicariously experience the Spanish Pressure Free Way of Life, the creative idea behind this campaign.