TOY
Campaign
1 of 3
2 of 3
3 of 3
| Title | TOY |
| Brand | FEDEX |
| Product / Service | SHIPPING |
| Category | A13. Business Equipment & Services |
| 3 of 3 Campaign | |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
| Executive Creative Director | Jagdish Ramakrishnan |
| Copywriter | Joji Jacob |
| Account Manager | Jean-Paul Burge |
| Art Director | Ivan Hady Wibowo |
| Photographer | Invy (Shooting Gallery) |
| Other Credits | Retoucher: Wishing Well |
English Translation of Main Headlines
To dramatize the ease and speed of shipping with Fedex, we show a Fedex box as a portal— as reaching out and handing your package right into the hands of the recipient.