Title | INDUSTRIAL POLLUTION |
Brand | CEPF |
Product / Service | ENVIRONMENTAL AWARENESS |
Category | A16. Public Service, Charity & Fund Raising |
2 of 2 Campaign | |
Entrant | JWT SHANGHAI, CHINA |
Entrant Company: | JWT SHANGHAI, CHINA |
Advertising Agency: | JWT SHANGHAI, CHINA |
Credits | |
Executive Creative Director | Sheung Yan Lo/Yang Yeo |
Copywriter | Jacqueline Ye/Rafael Freire |
Account Supervisor | Betty Tsai |
Art Director | Lillie Zhong/Yang Yong Liang |
Illustrator | Yang Yong Liang |
Photographer | Yang Yong Liang |
Other Credits | Designer: Sean Tang/Print Production: Liza Law/Joseph Yu/Tao Shen |
A collaboration with a famous Shanghai artist, Yang Yong Liang -It's a beautiful landscape painting if you look from distant, but if you go closer, it's neither mountain, nor stream, but factory buildings which take place the green mountains, and cars which take place the streams. The China Environment Protection Fund wants to warn people with this impactful pictures, that if we don't take any more actions to reduce the environment pollution, there will be a day that all the beautiful landscapes will disappears.