Title | TOKYO FASHION MAP |
Brand | UNIQLO |
Product / Service | VARIATED PARKA SERIES |
Category | A02. Consumer Products |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Keiichi Higuchi | Dentsu | Planning Director |
Shinya Seino | Dentsu | Creative Director / Art Director |
Aki Kimura | Dentsu | Copywriter |
Kampei Baba | Bascule | Technical Director |
Megumi Kasuga | Bascule | Director |
Shinsaku Ogawa | Dentsu Tec | Agency Producer |
Kai Hikiji | Dentsu | Agency Producer |
Sozo Kikuchi | Dentsu | Agency Producer |
Osamu Kimura | Dentsu | Account Exective |
Takaharu Hatori | MONSTER ULTRA | Film Producer |
Sho Yamashita | MONSTER ULTRA | Production Manager |
Hironobu Ryo | Bascule | Assistant Designer |
Takayuki Watanabe | Bascule | Flash Developer |
Yoshikazu Iida | Bascule | Flash Developer |
Shunji Suzuki | Graffiti Magazines | Magazine Editor |
Koichi Sawada | Dentsu | Executive Creative Director |
Kenji Shiratsuchi | Dentsu | Executive Planning Director |
Kentaro Katsube | FAST RETAILING | Client Supervisor |
Aoi.Matsumoto | FAST RETAILING | Client Supervisor |
Minako Suzuki | FAST RETAILING | Client Supervisor |
Liberate clothing coordination with UNIQLO parkas! 1000 Tokyoites threw on UNIQLO parkas and posed for us. On our website, we linked the resulting Parka Relay Movies and placed GPS-tagged Street Snaps on a Street Map that lets you track where they were taken. All 1000 snapshots appeared in our in-store magazine as well. Once released, the movies and snaps took the nation by storm. Comments of amazement filled numerous websites and our magazine sold out in many bookshops and convenience stores. In fact, these 1000 snapshots generated a parka sensation that’s reaching from Tokyo across the nation.