Title | TWO WORLDS |
Brand | CHRYSLER KOREA |
Product / Service | JEEP |
Category | A02. Posters |
Entrant | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
Entrant Company: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
Design/Advertising Agency: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
Credits |
Name | Company | Position |
---|---|---|
Ronald Ng | BBDO/Proximity Malaysia | Chief Creative Officer |
Mun | BBDO/Proximity Malaysia | Executive Creative Director |
Kevin Le | BBDO/Proximity Malaysia | Copywriter |
Ronald Ng | BBDO/Proximity Malaysia | Copywriter |
Mun | BBDO/Proximity Malaysia | Art Director |
Eric Hor | BBDO/Proximity Malaysia | Art Director |
Gary Lim | BBDO/Proximity Malaysia | Art Director |
Willeon Leong | BBDO/Proximity Malaysia | Art Director |
Dickson Teh | BBDO/Proximity Malaysia | Print Producer |
Gary Lim | BBDO/Proximity Malaysia | Illustrator |
Willeon Leong | BBDO/Proximity Malaysia | Illustrator |
Jeep had the baggage of being a car for the rough and tough outdoors. Thus, limiting sales opportunities to the actual buyers who are young urban executives who thrive in the 'boardroom jungle'.
To create showroom posters that would give the local Jeep brand a fresh and younger personality.
Firstly, no more Crocodile Dundee and Masai warriors for talents. Secondly, a clean design style, with a surprising juxtaposition, was created. As a result, we created a design that stood out from all the Jeep, and even car category, advertising of the past.
Very successful. Showroom posters were given out upon request. Year against year sales figures were maintained.